Saturday, March 31, 2007

two! no, six! no, twelve! BAKER's DOZEN!

i told you that i'm crazy for these cupcakes, cousin!

have you guys noticed that, erm, cupcake places are popping up everywhere? like, little bakeries that specialize in cupcakes? are cupcakes the new coffee? do people now ask, "so, you wanna grab a cupcake sometime?" in the early stages of courtship?

i don't know about you, but rarely am i stricken with a mad urge for a cupcake. a cupcake isn't the kind of thing that really needs a place in my day-to-day existence. don't get me wrong -- cupcakes are rad. i in no way mean to disparage cupcakes. cupcakes hold fond memories for me of birthdays in grade school. good times. but a freaking specialty cupcake store? uh... wha?

krista's insight into this newfangled cupcake phenomenon is that americans are just stupid enough to throw money at anything. i'm inclined to agree with her on this one.

i really don't understand it. at all.

1 Comments:

At 1:52 PM, Blogger Moon said...

i'm not much for cupcakes, or for that matter cake of any kind, but someone brought a box of the artisan cupcakes from one of the new bakeries into the office a week or two ago, and, seriously, holy shit they were good. people don't really need M & M's either, but that doesn't mean they aren't marketable. i mean, look how long the aptly misspelled Froot Loops have been around. or, to extend the analogy to stores in fairness, arby's.

 

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